What we're asking for: A way to auto-generate a TRAC search that pulls directly from our owned brand list in CORE, rather than rebuilding brand/keyword queries manually each time.
Problem it solves: Today, setting up TRAC searches for our owned brands is manual and repetitive. Terms get missed, naming is inconsistent across analysts, and every new search risks drifting from the "source of truth" brand definitions we already maintain in CORE. Syncing from CORE would keep searches accurate, consistent, and fast to spin up.
Who benefits: Anyone running brand or competitive listening — strategy, planning, and analytics teams — plus clients who get cleaner, apples-to-apples reporting because every search is built off the same owned-brand foundation.
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