Taking into consideration increased number of Twitter users over time in Custom Searches

This came as a question from the Food Standards Agency in to looking at increased mentions over time. If we are looking back to see increases / decreases in mentions of particular words, is there anyway we can benchmark this against the increase in Twitter users over time. So if a word is being mentioned more is that just a result of more Twitter users? How can we differentiate?

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  • Feb 22 2019
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