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Evaluating Individual Post Performance Overtime in Core

Problem Statement:

I help research for a leading brand that is looking to expand its use of the pulsar platform to understand how owned posts perform. It’s important for them to understand when posts receive engagements in order to inform post scheduling optimization. Currently, tracking engagement rates for an individual post overtime Is a very manual process with lots of filtering and excel exports.


Suggestion:

-The ability to easily filter to individual posts and measure engagement rate changes/engagement accumulation by the hour.


Impact:

-This will promote the use of core (instead of other own post evaluation tools) to a client that already heavily uses trac.

-It will promote the use of engagement rate, an incredibly powerful metric, as a useful benchmark for success.

-It will make the use case of individual post evaluation more accessible to users.

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  • Nov 30 2022
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