Collaborate

To provide our clients, particularly PR and marketing teams, with a complete understanding of their media exposure and conversation impact on Facebook, it's crucial to integrate impression figures for our "SEA Facebook" data source. While the general "Facebook" source tracks posts, "SEA Facebook" uniquely captures comments, and impressions on these comments are vital for a holistic view of content visibility, amplifying the true reach of conversations, enhancing crisis management by revealing the full scale of negative exposure, and optimizing content strategies. This need is further underscored by "SEA Facebook's" ability to access and display pages not visible in the standard "Facebook" source, likely due to specialized regional data agreements and a focus on local relevance in the APAC market.