Is there a way we can analyse the crossover of social accounts between a brand and influencer, i.e. how many people follow Doritos and “Influencer X”? OR Doritos and “Coca-Cola”?
Clients doing influencer strategy quite often want to know the crossover between different influencers' audiences - i.e. if you work with 3 people each with 100K followers, are you reaching 300K people in total, or is there a lot of crossover & maybe only 150K uniques.
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Clients doing influencer strategy quite often want to know the crossover between different influencers' audiences - i.e. if you work with 3 people each with 100K followers, are you reaching 300K people in total, or is there a lot of crossover & maybe only 150K uniques.