Within retail & fashion where influencers are being used, but also where accounts are present in multiple countries it is essential to be able to see a total engagement value to rank these accounts.
What we would need to see for example is if Chunkz is being used as an influencer, how many engagements does his Instagram account get in total, then for his TikTok etc.
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Whilst we're doing this it would be worthwhile to add an engagement rate metric for accounts and topics in general. This would be done by doing
Total engagements / Followers *100