Different briefs for different mediums

Most PR providers like Vuelio, Meltwater, etc (and even listening tools offering PR Monitoring) will allow you to set up a different brief for your online news vs print vs broadcast. Online is unlimited and used for category lsitening, whereas the pay per clip print option is expensive and sold in a bundle - so PR clients like to be able to set up a more specific, brand tracker just for print. In Pulsar, to do this you have to set up a separate search for each medium to do this. This then means you a) can't compare the datasets in the same dashboard and b) your online alerts come in separately to your online alerts - not streamlined.

Given we have TIKTOK and TWITCH specific key word rules, hopefully we could just add one more for PRINT?


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  • Oct 28 2022
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