-Currently you have to filter a Dashboard three times to individual sentiments to see Content split by positive, negative, neutral. Overall content is very helpful, but doesn't show enough depth.
-Use Case - PR / Brand Tracking / Campaign Tracking / Category Tracking
Wanting to understand what the negative and positive sides are in regards to the brand, campaign or topic.
e.g. Peppa Pig & new episode introducing LGBT couple - there will be audiences that will complain and some that love the inclusion. At the moment, you can't show two sides of the sentiment coin at once
Guest
Thanks Lucy. We have plans next year to tackle comparisons of different variables within a search and also across searches. Besides sentiment, can you think of any other variables that users would want to be able to compare within a search, and across different searches?
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